Senior Product Designer · Available for work

I turn complex SaaS into products teams actually adopt.

15 years in SaaS, the last 7 in product design. I take powerful, complicated enterprise products and make them simpler to use every day, solving the hard problems behind them with a focus on measurable outcomes.

  • Clarity over cleverness
  • Evidence over opinion
  • Craft in the details
  • Accessible by default
Maxi Di Carlo Open to opportunities

Selected work

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About

Design that earns its place.

Fifteen years in B2B SaaS, seven of them in product design, most of it spent going deep on one enterprise platform. I'm drawn to the hard, structural problems behind a product, and to making the result feel simple for the people who use it every day.

I lead with research and prototypes, work shoulder to shoulder with product and engineering, and validate with real customers before committing. Grounded in evidence, measured by outcomes, and increasingly accelerated by AI in my workflow.

15
Years in design
7
Years in product design

Focus areas

  • Product Strategy
  • UX Research
  • Interaction Design
  • Design Systems
  • Prototyping
  • Accessibility

Toolbox

  • Figma
  • Prototyping
  • Design systems
  • User research
  • Workshops
  • HTML / CSS
  • Accessibility
  • Claude AI

Experience

A quick snapshot of where I've worked. Download the résumé for the full detail.

Full résumé
  1. 2024–Present

    Senior Product Designer

    Stensul

    Leading product design end-to-end across the platform: the landing-page builder redesign, brand-level governance, and platform integrations, taking work from research and strategy through shipped, measured outcomes.

    Remote
  2. 2019–2024

    Product Designer

    Stensul

    A user-centric approach across the platform: research, wireframing, and prototyping that helped marketers ship compliant, responsive emails and landing pages 10× faster while cutting production time by 90%.

    Remote
  3. 2016–2019

    UI Designer

    Stensul

    Designed the visual and interaction layer of the platform: interfaces that were easy to learn and consistent across the product, working closely with engineers to bring designs to life.

    Remote
  4. 2010–2016

    UI Designer

    FanBridge

    Designed interfaces for a fan-audience CRM managing 600M+ fan relationships, plus custom email templates and branded fan pages tailored to each client.

    Remote
  5. 2008–2010

    Freelance Web Designer

    Independent

    Designed and built websites end-to-end for mid-sized companies, from initial concept through final handoff. Hands-on foundations in visual design and information architecture.

    Remote

Let's talk.

Whether it's a role, a project, or a quick question, I'm always glad to hear from people building good things.